Hype by Joe Hayes (Coming Soon)
We live in a time of enormous and rapid change, a time that needs the wild thinking and making of artists. We live in a time inundated by images: pictures, language, videos, stories, bodies. Majority of these images are made for one reason: to get you to buy something. Artists are responsible for that tiny sliver of images that can be made for every other possible reason: cultural, spiritual, political, emotional. Art and entertainment do different things – entertainment distracts our attention and art focuses it and highlights/questions it.
HYPE address youth and media culture. The overwhelming need to be popular on social media, to “be cool” and to buy the trendiest clothing has a serious impact on youth and taken commercialism to a new height. Hypebeasts are people who obsess about the latest brand or trend in fashion, and will do whatever it takes to obtain that desired hype. However, not everyone that wears these brands are hypebeasts. HYPE addresses the impact of this trend on youth culture, while hyperbolizing the fine line between being a slave to the brand and the brand abusing hype-culture.
Joe Hayes is a Bronx-born painter, chef, creative consultant, and cultural provocateur. Hayes has made a name for himself displaying public art throughout Manhattan and curating shows, as well as using the culinary world as a vehicle for his raw and authentic form of expressionism.
The Bronx native also turned heads with his solo show “WHITE” in 2015 at Caelum Gallery, “Untitled” at Rogue Space, and “Don’t Die”. Whether it is his past history with Interscope Records, being brand manager for fashion designer Brian Wood, or his extensive work in the culinary arts, Hayes has his hand in a variety of artistic mediums which fuels his primary focus in the fusion of painting, street art, and cooking. All mediums reveal his deep understanding of love, struggle, pain, intense emotion and human experience.